A Study on Customer Satisfaction: With Special Reference to Detergent Powder

Authors(1) :-Alaka Samantaray

Customer satisfaction is really a term which is generally utilized in marketing. Fundamentally, it is an evaluation in which the way the product or service supplied by a business fulfill or perhaps surpass customer expectancy. Companies must preserve current customers while directed at new customers. Measuring customer satisfaction offers an indicator regarding how prosperous this company is in delivering products or services to the marketplace. A product’s excellent incorporates a major influence on the product or service performance; therefore it truly is related to any customer’s value and full satisfaction (Kotler and Armstrong, 2010). Customers are trying to find trusted merchandise which matches the idea and competent to have the actual planned functions. The objective of this paper is to find out the gap between the expectation and actual performance of the product.

Authors and Affiliations

Alaka Samantaray
Institute of Business and computer studies, Siksha "O" Anusandhan University, Bhubaneswar, Orissa, India

Customer Satisfaction, Client Questionnaire, Throughout, Geographic Locations

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Publication Details

Published in : Volume 1 | Issue 2 | May-June 2015
Date of Publication : 2015-06-25
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 16-19
Manuscript Number : IJSRST151211
Publisher : Technoscience Academy

Print ISSN : 2395-6011, Online ISSN : 2395-602X

Cite This Article :

Alaka Samantaray, " A Study on Customer Satisfaction: With Special Reference to Detergent Powder", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 1, Issue 2, pp.16-19, May-June-2015.
Journal URL : http://ijsrst.com/IJSRST151211

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