A Study on Customer Satisfaction: With Special Reference to Detergent Powder

Authors

  • Alaka Samantaray  Institute of Business and computer studies, Siksha "O" Anusandhan University, Bhubaneswar, Orissa, India

Keywords:

Customer Satisfaction, Client Questionnaire, Throughout, Geographic Locations

Abstract

Customer satisfaction is really a term which is generally utilized in marketing. Fundamentally, it is an evaluation in which the way the product or service supplied by a business fulfill or perhaps surpass customer expectancy. Companies must preserve current customers while directed at new customers. Measuring customer satisfaction offers an indicator regarding how prosperous this company is in delivering products or services to the marketplace. A product’s excellent incorporates a major influence on the product or service performance; therefore it truly is related to any customer’s value and full satisfaction (Kotler and Armstrong, 2010). Customers are trying to find trusted merchandise which matches the idea and competent to have the actual planned functions. The objective of this paper is to find out the gap between the expectation and actual performance of the product.

References

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International Journal of Scientific Research in Science and Technology

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Published

2015-06-25

Issue

Volume 1, Issue 2, May-June-2015

Section

Research Articles

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Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Alaka Samantaray, " A Study on Customer Satisfaction: With Special Reference to Detergent Powder, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 1, Issue 2, pp.16-19, May-June-2015.