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How Web Aesthetics Impact Online Shopping

Authors(1) :-Raja Sarkar

The business world is changing rapidly and it is getting restructured at an astonishing pace. Internet penetration has resulted in the commencement of a new era and has brought a completely new and important source of income for small, medium and big companies by servicing their customers through internet whether they are in their work place or at home. It is getting used as an easy and affordable means to transact business without any limitation of time, place or situation. Online shopping has created a new platform for the expansion and growth of business. This study examines the role and impact of aesthetic design in online shopping stores. Designing online shopping sites involves the application of knowledge from diverse fields such as marketing and human-computer interaction. This article is a collation of research findings from different areas to investigate the role of web aesthetics in shaping the mood and perception of consumers in favour of online shopping companies.
Raja Sarkar
Aesthetics, Consumer Behavior, Online Shopping, Human-Computer Interaction, Marketing, Web-Store Design.
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Publication Details
  Published in : Volume 2 | Issue 1 | January-February 2016
  Date of Publication : 2016-02-25
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 54-58
Manuscript Number : IJSRST162114
Publisher : Technoscience Academy
PRINT ISSN : 2395-6011
ONLINE ISSN : 2395-602X
Cite This Article :
Raja Sarkar, "How Web Aesthetics Impact Online Shopping", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 2, Issue 1, pp.54-58, January-February-2016
URL : http://ijsrst.com/IJSRST162114