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The Effect of Corporate Social Responsibility on Customer Loyalty
A Study of Guaranty Trust Bank, Dala Community, Kano

Authors(3) :-Sule Sani Abdullahi, Sani Yahaya, Yusuf Haji-Othman

Corporate social responsibility (CSR) has become one of strategic method apply by business enterprises in developing nations like Nigeria. Such Corporate social responsibility (CSR) is being carried out to gain the loyalty of customers, investors, and other stakeholders in the business environment. This, with the growing recognition of the significant effect of corporate social responsibility CSR, the study looked in to the relationship between social responsibility and customer loyalty, taking Guaranty Trust Bank, Dala Community, Kano State, Nigeria as a case study. This study tries to examine an effect relationship between corporate social responsibility CSR and customers' loyalty, the study proposed a framework that would be useful in making a suggestion for banks on how to consider the practice of corporate social responsibility CSR in order to enhance consumer loyalty and retention.
Sule Sani Abdullahi, Sani Yahaya, Yusuf Haji-Othman
Customer, Loyalty, Corporate Social Responsibility, Retention
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Publication Details
  Published in : Volume 2 | Issue 3 | May-June 2016
  Date of Publication : 2017-12-31
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 171-175
Manuscript Number : IJSRST162324
Publisher : Technoscience Academy
PRINT ISSN : 2395-6011
ONLINE ISSN : 2395-602X
Cite This Article :
Sule Sani Abdullahi, Sani Yahaya, Yusuf Haji-Othman, "The Effect of Corporate Social Responsibility on Customer Loyalty
A Study of Guaranty Trust Bank, Dala Community, Kano", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 2, Issue 3, pp.171-175, May-June-2016
URL : http://ijsrst.com/IJSRST162324