Effectiveness of CRM Practices in Public and Private Sector Banks

Authors(1) :-Alaka Samantaray

Nowadays, it can be hard to go after the customers’ consideration when each organization in the business sector is doing likewise. On top of that, customers frequently expect, and are accustomed to, getting motivating forces for their image devotion, whether it's a free specimen, having the capacity to exchange focuses they've gathered, or being given marked down administrations. By what method would you be able to assemble solid client connections and keep their consideration? The response to keeping up customer connections may not be basic, but rather it's beneficial. CRM, or Customer Relationship Management, makes powerful client relations between the organization and the current clients.

Authors and Affiliations

Alaka Samantaray
Institute of Business and computer studies, Siksha ‘O’ Anusandhan University, Kalinga Nagar, Ghatikia, Bhubaneswar, Odisha, India

CRM, Private and public sector banks

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Publication Details

Published in : Volume 2 | Issue 3 | May-June 2016
Date of Publication : 2017-12-31
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 258-263
Manuscript Number : IJSRST162374
Publisher : Technoscience Academy

Print ISSN : 2395-6011, Online ISSN : 2395-602X

Cite This Article :

Alaka Samantaray, " Effectiveness of CRM Practices in Public and Private Sector Banks", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 2, Issue 3, pp.258-263, May-June-2016.
Journal URL : http://ijsrst.com/IJSRST162374

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