Effectiveness of CRM Practices in Public and Private Sector Banks

Authors

  • Alaka Samantaray  Institute of Business and computer studies, Siksha ‘O’ Anusandhan University, Kalinga Nagar, Ghatikia, Bhubaneswar, Odisha, India

Keywords:

CRM, Private and public sector banks

Abstract

Nowadays, it can be hard to go after the customers’ consideration when each organization in the business sector is doing likewise. On top of that, customers frequently expect, and are accustomed to, getting motivating forces for their image devotion, whether it's a free specimen, having the capacity to exchange focuses they've gathered, or being given marked down administrations. By what method would you be able to assemble solid client connections and keep their consideration? The response to keeping up customer connections may not be basic, but rather it's beneficial. CRM, or Customer Relationship Management, makes powerful client relations between the organization and the current clients.

References

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Published

2017-12-31

Issue

Section

Research Articles

How to Cite

[1]
Alaka Samantaray, " Effectiveness of CRM Practices in Public and Private Sector Banks, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 2, Issue 3, pp.258-263, May-June-2016.