E-retailing in India: The Journey so Far

Authors(2) :-Raja Sarkar, Dr. Sabyasachi Das

Online shopping is a modern era revolution. It’s the latest wonder child of technology. It has taken the entire world by storm. Our own country is also not an exception to that. Lives of the modern consumers have become much easier. They can virtually purchase anything from the comfort of their homes & offices and get them delivered to any location as per their convenience. It has also given them the power to compare the prices offered by different e-tailer and purchase from the one which offers the best deal according to them. Add with that the customer review of different products and you get customers who are more powerful today than the customers of previous decades. So convenience, comparison shopping & easy availability of consumer review is the three pillars of online shopping. But the most important of them all which sets the tongue wagging of all the online shoppers is the huge & astounding amount of discounts offered by these companies. It’s like adding more cream to your already existing delicious ice cream. So today’s customers are spoiled for choices. Getting quality products at affordable rates have become all the more easier. In this context, we are going to review the journey of the online shopping companies in India so far. We are also going to look at the future prospects of this industry.

Authors and Affiliations

Raja Sarkar
Ph.D. Scholar/ UGC Junior Research Fellow, Department of Business Administration, Utkal University, Bhubaneswar, Odisha, India
Dr. Sabyasachi Das
Lecturer, IMBA, Department of Business Administration, Utkal University, Bhubaneswar, Odisha, India

E-Retailing, E-Tailing, Online Shopping, Information Technology, Web-Store

  1. Flipkart- Wikipedia, the free encyclopedia
  2. Myntra- Wikipedia, the free encyclopedia
  3. Snapdeal- Wikipedia, the free encyclopedia
  4. Paytm- Wikipedia, the free encyclopedia
  5. Jabong- Wikipedia, the free encyclopedia
  6. Indiaplaza- Wikipedia, the free encyclopedia
  7. Government of India, Ministry of Commerce and Industry, Department of Industry policy and promotion (FC Section), Press Note No. 3 (2016 series)

Publication Details

Published in : Volume 2 | Issue 3 | May-June 2016
Date of Publication : 2017-12-31
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 287-295
Manuscript Number : IJSRST162380
Publisher : Technoscience Academy

Print ISSN : 2395-6011, Online ISSN : 2395-602X

Cite This Article :

Raja Sarkar, Dr. Sabyasachi Das, " E-retailing in India: The Journey so Far", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 2, Issue 3, pp.287-295, May-June-2016.
Journal URL : http://ijsrst.com/IJSRST162380

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