Online Shopping vs Offline Shopping : A Comparative Study

Authors

  • Raja Sarkar  Department of Business Administration, Utkal University, Bhubaneswar, Odisha, India
  • Dr. Sabyasachi Das  Department of Business Administration, Utkal University, Bhubaneswar, Odisha, India

Keywords:

Consumer Buying Behaviour, Online Buying Behaviour, Offline Buying Behaviour, Brick And Mortar Stores

Abstract

The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country’s GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top five retail markets in the world by economic value. The growth of retail sector in India is one of the fastest globally. Indian consumers are very particular about their products. The consumer choices vary based upon their preference towards online shopping versus offline shopping. The internet and traditional shopping both have their own advantages and disadvantages.Online shopping doesn’t require traveling long distances, offers more variety, remains functional 24*7, offers huge discounts and extend the facility of customer reviews. On the other hand, traditional shopping allows customers to physically examining products which otherwise online shopping lacks. Consumers may be use both the online and traditional mode of shopping depending on their preferences at a particular moment, which results in fundamentally different behaviours across the two mode of shopping. This article attempts to throw some light on the differences emerging out of online shopping behaviour and offline shopping behaviour.

References

  1. Brynjolfsson, Erik, Michael D. Smith. 2000. Frictionless commerce? A comparison of Internet and conventional retailers. Management Sci. 46(4563–585.
  2. Bucklin, Randolph E., Sunil Gupta. 1992. Brand choice, purchase incidence and segmentation: An integrated modeling approach. J. Marketing Res. 29(May201–215.
  3. Burke, R. R., B. A. Harlam, B. E. Kahn, L. M. Lodish. 1992. Comparing dynamic consumer choice in real and computer-simulated environments. J. Consumer Res. 19(171–82.
  4. Degeratu, A., Arvind Rangaswamy, J. Wu. 2000. Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes. Internat. J. Res. in Marketing 17(155–78.
  5. Dillon, William R., Sunil Gupta. 1996. A segment-level model of category volume and brand choice. Marketing Sci. 15(138–59.
  6. East, Robert. 1997. Consumer Behavior: Advances and Applications in Marketing. Prentice Hall, Hertfordshire, U.K.
  7. Emmanouilides, Chris J., Kathy A. Hammond. 2000. Internet usage: Predictors of active users and frequency of use. J. Interactive Marketing 14(217–32.
  8. Ernst and Young. 1999. The Second Annual Ernst and Young Internet Shopping Study: The Digital Channel Continues to Gather Steam. Ernst and Young. Available at http://www.ey.com/publicate/consumer/pdf/internet shopping.pdf (18 October).
  9. Fader, Peter S., Leonard M. Lodish. 1990. A cross-category analysis of category structure and promotional activity for grocery products. J. Marketing 54(452–65.
  10. Dijk, G. V., Minocha, S., & Laing, A. (2006). Multi-channel consumer behavior: Online and offline travel preparations. In: Conference on Human Factors in Computing Systems (CHI'06), pp. 1457. Montreal, Quebec, Canada.
  11. Ganguly, B., Dash , S. B., & Cyr, D. (2009).Website characteristics, Trust and purchase intention in online stores: - An Empirical study in the Indian context. Journal of Information Science and Technology, 6(2), 23-44.
  12. Gligorijevic, B. (2011). Online retailing versus traditional stores in the purchasing decision making process. In MacCarthy, Martin (Ed.Marketing in the Age of Consumerism: Jekyll or Hyde? Australian & New Zealand Marketing Academy (ANZMAC2011 Conference Proceedings, 1-8.
  13. Golmohammadi, A. R., Jahandideh, B., & O'Gorman, K. D. (2012). Booking Online or Not: A Decision Rule Approach. Tourism Management Perspectives, 2(3), 85-88. doi:10.1016/j.tmp.2012.03.004.
  14. Goodrich, K., & Mooij, M. (2014). How ‘social' are social media? A cross-cultural comparison of online and offline purchase decision influences. Journal of Marketing Communications, 20(2), 103-116.
  15. Gupta, A., Su, B-C., & Walter, Z. (2004). An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective. International Journal of Electronic Commerce, 8(3), p131.
  16. Guo, J., & Jaafar, N. I. (2011). A Study on Consumers' Attitude towards Online Shopping in China. International Journal of Business and Social Science, 2(22), 122-132.
  17. Haq, Z-U. (2012Perception towards online shopping: An empirical study of Indian consumers. Abhinav Journals,1(8), 9-22.
  18. Hasan, H. H., & Rahim, S. A. (2008). Factors Affecting Online Purchasing Behaviour. Malaysian Journal of Communication, 24, 1-19.
  19. Ho, T. H. L., & Chen, Y. (2013Vietnamese consumers' intention to online shopping adoption: A qualitative approach. Asian Journal of Social Science and Humanities, 2(3), 431-442.
  20. Iranmanesh, A., & Najafabadi, E. (2013The Impact of Customer's Attitude on Buying Behaviour. Management and Administrative Sciences Review, 2(4), 360-370.
  21. Javadi, M., Dolatabadi, H., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A. (2012An Analysis of Factors Affecting on Online Shopping Behavior of Consumers. International Journal of Marketing Studies, 4(5), 81-98.
  22. Kacen, J. J., Hess, J. D., & Chiang, W-Y. K. (2003). Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores.
  23. Katawetawaraks, C., & Wang, C. H. (2011). Online Shopper Behavior: Influences of Online Shopping Decision. Asian Journal of Business Research, 1(2), 66-74.
  24. Khandelwal, U., Bajpai, N., Sharma, J.P. (2012Purchase Intention of Indian Consumers on Online Travel Buying Decision: A Comparative Study on Metro and Non-Metro City. International Journal of Hospitality & Tourism Systems, 5(2), 13-22.
  25. Kumar, V., & Dange, U. (2012). A Study of Factors Affecting Online Buying Behaviour: A Conceptual Model. SSRN.
  26. Kumar, V. (2013). A Study on Perceived risk in online consumer behaviour of youth: An Indian perspective.
  27. Levin, A. M., Levin, I. P., & Weller, J. A. (2005). A Multi-Attribute Analysis of Preferences for Online and Offline Shopping: Differences across Products, Consumers, and Shopping Stages. Journal of Electronic Commerce Research, 6(4), 281-290.
  28. Li, N., & Zhang, P. (2002). Consumer Online Shopping Attitudes and Behavior: An Assessment of Research. In Proceedings of the 8th Americas Conference on Information Systems, pp. 508-517.
  29. Lynch, P. D., Kent, R. J., & Srinivasan, S. S. (2001). The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries. Journal of Advertising Research, 15-23.

International Journal of Scientific Research in Science and Technology

Downloads

Published

2017-02-28

Issue

Volume 3, Issue 1, January-February-2017

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Raja Sarkar, Dr. Sabyasachi Das, " Online Shopping vs Offline Shopping : A Comparative Study, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 3, Issue 1, pp.424-431, January-February-2017.