A Study on Customer Relationship Management Towards Shiva Ganga PVC Pipes, Kadapa

Authors

  • Dara Maria Sudha  Department of Management, ST.Joseph’s Degree College for Women, Kurnool, India
  • P. Maheswaramma  Commerce Department, ST.Joseph’s Degree College for Women, Kurnool, India

Keywords:

Customer, Customer loyalty, Customer relationship management, Relationship Marketing.

Abstract

Customer relationship management (CRM) is a customer-focused business strategy that dynamically integrates sales, marketing and customer care service in order to create and add value for the company and its customers. The purpose of the study is to the understanding of CRM and its role in enhancing customer value. CRM is an integrated approach to managing relationships by focusing on customer retention and relationship development. Definitional aspects of CRM, The competitive environment in which companies operate are forcing companies to adopt customer centred strategies. This study develops a methodology to support CRM in the retail sector. The data collection instruments were consisting of the questionnaire for the customers. To achieve the aforesaid objectives data is gathered from 100 respondents. From this study it can be concluded that the customer relationship management in this Company Shiva Ganga PVC Pipes Pvt Ltd is satisfactory. The research aims to contribute to the improvement of the relationship between the company and their customers to get mutual benefits.

References

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International Journal of Scientific Research in Science and Technology

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Published

2017-06-30

Issue

Volume 3, Issue 4, May-June-2017

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Dara Maria Sudha, P. Maheswaramma, " A Study on Customer Relationship Management Towards Shiva Ganga PVC Pipes, Kadapa , International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 3, Issue 4, pp.473-477, May-June-2017.