Sangrai Peanut Business Feasibility Analysis (Case Study of Keranggan Village, Setu, Tangerang Selatan, Banten)

Abstract

The population of this research is the roasted peanut businessman Mr. Naih / Ma'Mun 007/003 in Keranggan Village, Setu, South Tangerang. Data collection method used is documentation and interview method. Descriptive analysis method, quantitative with data analysis tool used is business feasibility analysis. The type of data used in this study consists of primary and secondary data that are qualitative and quantitative. Analyzer used in this research is business analysis based on value of IRR, PI, NPV, PP. The results of feasibility analysis, both in terms of quantitative and qualitative indicate that this business is feasible to run. This is one of them is shown by financial analysis that yields a positive NPV value of Rp. 67.334.000, IRR value of 20.1 percent where this value is greater than the loan interest rate (14 percent). PP 3.9 years, which means this business has been able to cover the initial investment costs before the age of the business ends. With an investment return rate of 28% ARR. From this research can be concluded that roasted peanuts business is economically feasible to be continued. Need support and role of government and parties terkai either in the form of capital and counseling-penyulahan and applied technology innovation well from before production until marketing and processing. The management of good potential will increase the income of the people and regional income that will encourage economic growth.