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CRM Customer Preferential Study on Facilities Provided By Public And Private Sector Banks With Reference To Ahmadabad District

Authors(2) :-Prof. Rajesh C. Patel, Dr. Chirag J. Trivedi

Customer Relationship Management (CRM) was developed as a popular tool in today’s competitive business environment. The technique enables the business firms to identify and target their most profitable customers. For applying CRM technique in any business process, a systematic analytical study is required. In this paper an attempt is made to compare the various facilites provided by private and public sector banks of Ahmadabad district. Also concluding summery is given about effects of demography factors on CRM for both types of banks.
Prof. Rajesh C. Patel, Dr. Chirag J. Trivedi
Relation Marketing, CRM, Bank Facilities, Classification of Data, Statistical Analysis, Testing of Hypothesis, Chi-square Distribution.
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Publication Details
  Published in : Volume 3 | Issue 4 | May-June 2017
  Date of Publication : 2017-06-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 290-297
Manuscript Number : IJSRST173477
Publisher : Technoscience Academy
PRINT ISSN : 2395-6011
ONLINE ISSN : 2395-602X
Cite This Article :
Prof. Rajesh C. Patel, Dr. Chirag J. Trivedi , "CRM Customer Preferential Study on Facilities Provided By Public And Private Sector Banks With Reference To Ahmadabad District", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 3, Issue 4, pp.290-297, May-June-2017
URL : http://ijsrst.com/IJSRST173477