CRM Customer Preferential Study on Facilities Provided By Public And Private Sector Banks With Reference To Ahmadabad District

Authors(2) :-Prof. Rajesh C. Patel, Dr. Chirag J. Trivedi

Customer Relationship Management (CRM) was developed as a popular tool in today’s competitive business environment. The technique enables the business firms to identify and target their most profitable customers. For applying CRM technique in any business process, a systematic analytical study is required. In this paper an attempt is made to compare the various facilites provided by private and public sector banks of Ahmadabad district. Also concluding summery is given about effects of demography factors on CRM for both types of banks.

Authors and Affiliations

Prof. Rajesh C. Patel
Lecturer in Statistics, F.D. Arts, Commerce and science, College for Women, Jamalpur, Ahmedabad, Gujarat, India
Dr. Chirag J. Trivedi
Head, Associate Professor,R. J. T. Commerce College,Vastrapur, Ahmedabad, Gujarat, India

Relation Marketing, CRM, Bank Facilities, Classification of Data, Statistical Analysis, Testing of Hypothesis, Chi-square Distribution.

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Publication Details

Published in : Volume 3 | Issue 4 | May-June 2017
Date of Publication : 2017-06-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 290-297
Manuscript Number : IJSRST173477
Publisher : Technoscience Academy

Print ISSN : 2395-6011, Online ISSN : 2395-602X

Cite This Article :

Prof. Rajesh C. Patel, Dr. Chirag J. Trivedi , " CRM Customer Preferential Study on Facilities Provided By Public And Private Sector Banks With Reference To Ahmadabad District", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 3, Issue 4, pp.290-297, May-June-2017.
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