CRM Customer Preferential Study on Facilities Provided By Public And Private Sector Banks With Reference To Ahmadabad District

Authors

  • Prof. Rajesh C. Patel  Lecturer in Statistics, F.D. Arts, Commerce and science, College for Women, Jamalpur, Ahmedabad, Gujarat, India
  • Dr. Chirag J. Trivedi   Head, Associate Professor,R. J. T. Commerce College,Vastrapur, Ahmedabad, Gujarat, India

Keywords:

Relation Marketing, CRM, Bank Facilities, Classification of Data, Statistical Analysis, Testing of Hypothesis, Chi-square Distribution.

Abstract

Customer Relationship Management (CRM) was developed as a popular tool in today’s competitive business environment. The technique enables the business firms to identify and target their most profitable customers. For applying CRM technique in any business process, a systematic analytical study is required. In this paper an attempt is made to compare the various facilites provided by private and public sector banks of Ahmadabad district. Also concluding summery is given about effects of demography factors on CRM for both types of banks.

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International Journal of Scientific Research in Science and Technology

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Published

2017-06-30

Issue

Volume 3, Issue 4, May-June-2017

Section

Research Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Prof. Rajesh C. Patel, Dr. Chirag J. Trivedi , " CRM Customer Preferential Study on Facilities Provided By Public And Private Sector Banks With Reference To Ahmadabad District, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 3, Issue 4, pp.290-297, May-June-2017.