An Empirical Study of Digital Marketing and its Elements
Keywords:
Marketing, Digital, Digital Marketing, Digital TechnologyAbstract
Digital marketing is the marketing of goods and services by using digital technologies. With the increase in the penetration of internet in India digital marketing has become one of the best way for the advertisers/marketers to market their products and services and customer also liking the various elements of digital marketing because of the various advantages of digital technology. The present study focuses on the various elements of digital marketing and their relation with the sales with the help of correlation analysis. The study found that there exist a positive correlation between various elements of digital marketing and sales.
References
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