An impact of Cable TV Digitization on Viewer Satisfaction

Authors(1) :-Gaurav

The present study is a serious endeavour to study the hitherto unknown impact of Cable Digitization and the simultaneously occurring phenomenon of Convergence on Audience Satisfaction and their Television Viewership and Media Usage Patterns and also the Revenue Model of Television Broadcasters and Advertisers’ Media Planning in India.

Authors and Affiliations

Ph.D Research Scholar Department of Business Administration, Chaudhary Devi Lal University, Sirsa, Haryana, India

Cable, TV, Television, Digitization, Viewer Satisfaction

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Publication Details

Published in : Volume 3 | Issue 8 | November-December 2017
Date of Publication : 2017-12-31
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 948-951
Manuscript Number : IJSRST1738203
Publisher : Technoscience Academy

Print ISSN : 2395-6011, Online ISSN : 2395-602X

Cite This Article :

Gaurav, " An impact of Cable TV Digitization on Viewer Satisfaction", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 3, Issue 8, pp.948-951, November-December-2017.
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