A Study of Online Shopping : Effect of Gender on Customer Perception

Authors

  • Reena Malik  JCD Institute of Business Management, Sirsa, Haryana, India

Keywords:

Online, Shopping, Digital, Online shopping

Abstract

In this era of digital technology shopping has also become digital and shoppers become smart. A lot of website offers almost all the products online from apparels to furniture and cosmetics to vegetables and not only products but websites are also offering services online. So with the increasing internet penetration in India people prefer to buy online for availing various benefits associated with it. The present study focuses on the perception of male and females towards online shopping in Sirsa, a District in Haryana. The data was collected through a questionnaire and data collected was analyzed by applying t-test to study the difference in the opinion of the respondents.

References

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International Journal of Scientific Research in Science and Technology

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Published

2017-12-31

Issue

Volume 3, Issue 8, November-December-2017

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Reena Malik, " A Study of Online Shopping : Effect of Gender on Customer Perception, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 3, Issue 8, pp.1065-1068, November-December-2017.