Blackhat Search Engine Optimization Techniques (SEO) and Counter Measures

Authors(2) :-Dr. R. D. Gaharwar, Prof. D. B. Shah

Search engine are being used by the most of the World population as their basic information retrieval system for getting useful information from internet. As a service provider who uses internet for digital marketing it becomes mandatory to get high ranks from search engines. Search engines optimization (SEO) techniques are used for this purpose. Black hat SEO techniques are used for quick results but are prohibited by most of the search engines. Hence web space users or website developers should be well aware of SEO techniques and how to use them in optimal way. This paper presents some of the most commonly used black hat SEO techniques and the counter measures done by different search engines to prohibit them.

Authors and Affiliations

Dr. R. D. Gaharwar
G. H. Patel Department of Computer Science & Technology, Sardar Patel University, Vallabh Vidyanagar, Gujarat, India
Prof. D. B. Shah
G. H. Patel Department of Computer Science & Technology, Sardar Patel University, Vallabh Vidyanagar, Gujarat, India

Search engines, Search Engine Optimization (SEO), Spamdexing, Meta tags, Spamming

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Publication Details

Published in : Volume 4 | Issue 11 | November-December 2018
Date of Publication : 2018-11-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 27-32
Manuscript Number : IJSRST1840117
Publisher : Technoscience Academy

Print ISSN : 2395-6011, Online ISSN : 2395-602X

Cite This Article :

Dr. R. D. Gaharwar, Prof. D. B. Shah, " Blackhat Search Engine Optimization Techniques (SEO) and Counter Measures, International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 4, Issue 11, pp.27-32, November-December-2018. Available at doi : https://doi.org/10.32628/IJSRST1840117
Journal URL : http://ijsrst.com/IJSRST1840117

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