Blackhat Search Engine Optimization Techniques (SEO) and Counter Measures

Authors

  • Dr. R. D. Gaharwar  G. H. Patel Department of Computer Science & Technology, Sardar Patel University, Vallabh Vidyanagar, Gujarat, India
  • Prof. D. B. Shah  G. H. Patel Department of Computer Science & Technology, Sardar Patel University, Vallabh Vidyanagar, Gujarat, India

DOI:

https://doi.org//10.32628/IJSRST1840117

Keywords:

Search engines, Search Engine Optimization (SEO), Spamdexing, Meta tags, Spamming

Abstract

Search engine are being used by the most of the World population as their basic information retrieval system for getting useful information from internet. As a service provider who uses internet for digital marketing it becomes mandatory to get high ranks from search engines. Search engines optimization (SEO) techniques are used for this purpose. Black hat SEO techniques are used for quick results but are prohibited by most of the search engines. Hence web space users or website developers should be well aware of SEO techniques and how to use them in optimal way. This paper presents some of the most commonly used black hat SEO techniques and the counter measures done by different search engines to prohibit them.

References

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International Journal of Scientific Research in Science and Technology

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Published

2018-11-30

Issue

Volume 4, Issue 11, November-December-2018

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Dr. R. D. Gaharwar, Prof. D. B. Shah, " Blackhat Search Engine Optimization Techniques (SEO) and Counter Measures, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 4, Issue 11, pp.27-32, November-December-2018. Available at doi : https://doi.org/10.32628/IJSRST1840117