Application of Multi-Objective Optimization on The Basis of Ratio Analysis (MOORA) in Strategic Location Marketing

Authors

  • Kimberly Febrina Kodrat  Departement of Industrial Engineering, ITM, North Sumatra, Indonesia
  • S Supiyandi  Departement of Computer Engineering, Universitas Pembangunan Panca Budi Medan, North Sumatra, Indonesia
  • M Mesran  Department of Computer Science, STMIK Budi Darma, North Sumatra, Indonesia

Keywords:

MOORA, Strategic Location, Marketing Location, Decision Support, DSS

Abstract

Determination of the location or area of marketing is a very decisive process of success in the sale of a product to be marketed. The best marketing does not mean there are no competitors in the location. The presence of a competitor in a marketing location can affect the competitiveness of the product. The decision to be taken by the business owner against a strategic marketing location is very risky. In this case, the role of the computer as a more effective information processor is needed. Use of methods in determining the effectiveness of a decision. Many methods can be used decision support system, one of them Multi-Objective Optimization on The Basis of Ratio Analysis or known as MOORA. This study will discuss the use of MOORA methods in generating effective information about decisions in determining strategic marketing areas.

References

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International Journal of Scientific Research in Science and Technology

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Published

2018-02-28

Issue

Volume 4, Issue 2, January-February-2018

Section

Research Articles

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How to Cite

[1]
Kimberly Febrina Kodrat, S Supiyandi, M Mesran, " Application of Multi-Objective Optimization on The Basis of Ratio Analysis (MOORA) in Strategic Location Marketing, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 4, Issue 2, pp.681-686, January-February-2018.