Branding and Positioning of Print vs. Online News Readership, Differentiation and its Effects

Authors

  • Parveen Kumar  Ph.D Department of Business Administration, Chaudhary Devi Lal University, Sirsa, Haryana, India
  • Shaivi Gupta  Assistant Professor Surya World Inst. Rajpura, Punjab, India

Keywords:

Trend of Media, Regional News, Pricing and Distribution,

Abstract

Improvement in innovation has changed the way newspapers have traditionally been delivered, circulated and read. The readers enjoy and like both the media print and online. The present study examines the readers of both media. To carry out this research 400 samples were collected from (NCR and Non-NCR) by using structured questionnaire technique (judgmental sampling). A Univariate test has been employed to understand how print news media (newspapers and news-magazines) readership is qualitatively different from online news media readership and how does it affect marketers/advertisers. Study demonstrates that number of online readers are developing quick the same number of the online newspapers are associate themselves to the long range social networking websites, as Facebook, Twitter, Google+, and others. Now, online newspapers are in each hand as PDA clients expanding each day.

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International Journal of Scientific Research in Science and Technology

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Published

2018-02-28

Issue

Volume 4, Issue 2, January-February-2018

Section

Research Articles

License

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Parveen Kumar, Shaivi Gupta, " Branding and Positioning of Print vs. Online News Readership, Differentiation and its Effects, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 4, Issue 2, pp.1054-1070, January-February-2018.