A Critical Review : Mobile Banking Services and its Significant Impact on Rural Customer Behaviour Patterns

Authors(2) :-Suresh A. S., Dr. Varsha Namdeo

The purpose of the research is to address mobile banking services in rural areas and its significant impact on customer behavior patterns. The researcher discussed the recent problem in rural areas where customer are facing due to non- availability of electricity and internet facility , in that case it is very difficult for the customer to access mobile banking services to fulfill their financial needs. The researcher also stated that due to technology literacy problem and their usage constraints about the smart phone without knowing the security features in mobile banking services. In such situation the customer are facing this kinds of problems in mobile banking system in rural areas. The researcher try to cover all possible phases and their problem in rural areas in mobile banking system and their services. This has empowered the Financial Services to focus on financial solutions and products and not on Infrastructure. Further such solutions can be deployed towards Education and medical health care of the same customers through different solutions using the same channels. Having financial services at customer door step will improve the emotional bonding with the rural customer the given population and area; this will reduce operational cost of financial services manifolds. This will improvise productivity, service effectiveness and cost efficiency. We propose a dynamic application on multiple financial products from different Services to allow the common interface to access the individual Business of different participating Financial Solution Services.

Authors and Affiliations

Suresh A. S.
Research Scholar, Department of Computer Science, Sarvepalli Radhakrishnan University, Bhopal, India
Dr. Varsha Namdeo
Assistant Professor, Department of Computer Science, Sarvepalli Radhakrishnan University, Bhopal, India

TRAI, WAP, ATM, MPIN, E-Business

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Publication Details

Published in : Volume 4 | Issue 2 | January-February 2018
Date of Publication : 2018-02-28
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 694-701
Manuscript Number : IJSRST184176
Publisher : Technoscience Academy

Print ISSN : 2395-6011, Online ISSN : 2395-602X

Cite This Article :

Suresh A. S., Dr. Varsha Namdeo, " A Critical Review : Mobile Banking Services and its Significant Impact on Rural Customer Behaviour Patterns ", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 4, Issue 2, pp.694-701, January-February-2018.
Journal URL : https://ijsrst.com/IJSRST184176
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