Customer Satisfaction Towards Services Provided by State Bank of India- A Study of Bhubaneswar City

Authors

  • Sahadeb Sukla Das  Ph.D. Scholar Department of Business Administration Utkal University, Bhubaneswar, Odisha, India
  • Dr. Sabyasachi Das  Lecturer, IMBA Department of Business Administration Utkal University, Bhubaneswar, Odisha, India

Keywords:

Customer Satisfaction, Service & Convenience Sampling

Abstract

Customer satisfaction is an important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses. The main objective of the study is to study the level of customer satisfaction towards services provided by SBI and to estimate the performance of SBI based on the service provided. For this purpose a sample of 160 was collected were convenience sampling was used to analyse the data with percentage analysis and chi-square as tools. The conclusion is that there is a need for SBI staff to have training in the areas of technology and interactive skills.

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International Journal of Scientific Research in Science and Technology

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Published

2018-04-30

Issue

Volume 4, Issue 5, March-April-2018

Section

Research Articles

License

Copyright (c) IJSRST

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Sahadeb Sukla Das, Dr. Sabyasachi Das, " Customer Satisfaction Towards Services Provided by State Bank of India- A Study of Bhubaneswar City, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 4, Issue 5, pp.896-902, March-April-2018.