Understanding Consumer Buying Behavior : A Study with respect to Baby Care Industry

Authors

  • Neha Wadhawan  Research scholar, Manav Rachna International Institute of Research and Studies, Faridabad, Haryana, India
  • Amit Seth  Professor and PhD. Supervisor, Manav Rachna International Institute of Research and Studies, Faridabad, Haryana, India

Keywords:

Consumer Buying Behavior, Retailing, Technology, Online Shopping, Baby Care Products.

Abstract

Retail industry is undergoing a drift from traditional retailing to omni-channel or multichannel retailing. Perceiving and understanding all things, customers are using their own data and experience to guide their own future experiences. The deployment of technology in retail has further narrowed the traditional online and physical dichotomy. The focus is diverting from use of channels to the interaction between customer and brand. Though very challenging, yet it is important to have an understanding of buying behaviour of consumers so as to know what they do (or don’t do) and the reasons behind. Since, every human being is different from another it is not possible to relate basic rules of consumer buying behaviour with buying decisions of all buyers.

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International Journal of Scientific Research in Science and Technology

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Published

2018-04-30

Issue

Volume 4, Issue 5, March-April-2018

Section

Research Articles

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How to Cite

[1]
Neha Wadhawan, Amit Seth, " Understanding Consumer Buying Behavior : A Study with respect to Baby Care Industry, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 4, Issue 5, pp., March-April-2018.