A Resolution on Corporate Social Responsibility

Authors

  • Dr. V. Naveen   Assistant Professor, Bhadruka Degree College for Commerce and Business Management, Warangal, Telangana, India

Keywords:

CSR initiatives, Corporate social responsibility, CSR Challenges.

Abstract

Throughout the years Corporate Social Responsibility (CSR), an idea nearly new to India, is quickly getting pace. CSR has turned into an essential business rehearse and has increased much consideration from the administration of extensive global organizations. It encourages the arrangement of business tasks with social esteems. CSR is esteemed as a state of joining of different initiatives went for guaranteeing financial improvement of the group. Recognizing the way that mainstreaming CSR into organizations could be instrumental in conveying societal esteem, particularly in a creating nation like India, this paper particularly goes for giving a comprehension of idea of CSR and analyses the advancement of CSR in India. It features the policies overseeing CSR in India and talks about the instances of CSR initiatives in Indian firms incorporating SMEs part in CSR. There are a few challenges confronting CSR in India and the paper gives recommendations to conquer them and quicken the CSR initiatives in India.

References

  1. World business chamber for Sustainable Development (www.wbcsd.org/work-program/business-part/past work/corporate-social-responsibility.aspx
  2. Kotler, Philip and Nancy Lee. Corporate Social Responsibility: Doing the most useful for your business New Jersey: John Wiley and Sons, Inc. 2005.
  3. "CSR: A Cornerstone of our Enduring Success" Corporate Social Responsibility at India Oil http://iocl.com
  4. Corporate Social Responsibility Activities by the Aditya Birla Group http://www.adityabirla.com/social_projects/overview.html
  5. "Corporate Social Responsibility: Towards a Sustainable Future",A white paper by KPMG and Associated Chambers of Commerce and Industry of India(ASSOCHAM) in.kpmg.com/pdf/CSR_Whitepaper.pdf
  6. Mahendra Kumar Singh, Govt sees 10k crore stream/yr from CSR spend, Times of India,Feb 9, 2013,
  7. Heledd Jenkins, "Corporate social responsibility-drawing in SMEs in the verbal confrontation", The middle for Business Relationships, Sustainability and Society. http://www.brass.cf.ac.uk/transfers/CSRandSMEs.pdf
  8. http://www.ficci-sedf.org/CSR-Awards-Report2010.pdf
  9. Kotler, Philip and Lee, Nancy: Corporate Social Responsibility: Doing the most useful for Your Company and your motivation, John Wiley andSons, 2005.
  10. Brown K (2001), "Corporate Social Responsibility: Perceptions of Indian Business", in Mehra M (Ed.), Retrieved from www.csmworld.org/open/pdf/social_respons.pdf

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Published

2018-04-30

Issue

Section

Research Articles

How to Cite

[1]
Dr. V. Naveen , " A Resolution on Corporate Social Responsibility, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 4, Issue 5, pp.1741-1747, March-April-2018.