Locus of Control of Individual Investors : A Segmentation Approach

Authors

  • Fiona Sheenu Francis   Research Scholar, School of Management and Entrepreneurship, Kerala University of Fisheries and Ocean studies, Panangad, Kochi, Kerala, India

Keywords:

Locus of control, Individual investor, Segmentation of investors.

Abstract

Investment plays a vital role in a developing country such as India, as it provides the necessary funds for undertaking productive activities to be circulated in the economy. Savings are our country's largest source of investment. Investments are subject to the individual’s attitudes, beliefs and perceptions. As a result, the attitudes and expectations of investors have a major impact on their investment behaviour. Locus of Control is one of the most important factors that affect individual’s decision-making behaviour. Locus of Control is people's assumptions about what causes their lives to have good and bad outcomes (Rotter, 1966). It is said that there is internal and external LOC. Individuals with internal LOC assume they control their own destiny, whereas individuals with external LOC relate their experiences to destiny, luck or chance. Consequently, LOC has a great influence on an individual's investment decision-making behaviour. As a result, this study attempts to assess the LOC of an individual and segment the investors based on their level of internal and external LOC.

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International Journal of Scientific Research in Science and Technology

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Published

2021-04-20

Issue

Volume 9, Issue 3, March-April-2021

Section

Research Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Fiona Sheenu Francis "Locus of Control of Individual Investors : A Segmentation Approach" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 9, Issue 3, pp.01-08, March-April-2021.