Digital Marketing Strategy in India

Authors

  • Dr. R. Shridhar  Kalinga University, Chhattisgarh, India

Keywords:

Strategy, VRIO, SWOT, Competitive Advantage, Competitive Disadvantage

Abstract

This research aims to provide input to PT. ABC India in the digital marketing industry about a strategy that will provide competitive advantage from other competing companies in the digital marketing industry. The data processed with descriptive qualitative methods of Milles and Huberman,The data collected based on primary and secondary data through direct interviews with companies in the digital marketing industry to look at external and internal factors that include PESTLE (Political, Economic, Social, Technological, Legal, Environmental), 5 Forces Porter, RBV (Resource Based View) methods at PT. ABC India . Recommendation Strategy based on VRIO (Valuable, Rare, and Imitability Organized) to see the resources are a competitive disadvantage, competitive advantage parity, or sustainable competitive advantage and SWOT (Strength, Weakness, Opportunities, Threat) matrix to see and create alternative strategies that can be implemented firmly.

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International Journal of Scientific Research in Science and Technology

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Published

2022-10-30

Issue

Volume 9, Issue 5, September-October-2022

Section

Research Articles

License

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Dr. R. Shridhar "Digital Marketing Strategy in India " International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 9, Issue 5, pp.207-211, September-October-2022.