A Study on Consumer Attitude and Insight in Micro Stay of Freshminds Service Pvt Ltd

Abstract

Business Travelling make up the majority of the customer base in hotel industry. This system also allows tourists and those taking day trips to take a break at a hotel without paying for overnight accommodation. Micro stay facilities are latest in hospitality industry, where the customers can check in & check out at his preferred tie without restriction. Although it is very new concept in the Indian travel industry, it emerged as a trend since. The concept is very popular in European countries. Micro stay facilities fulfil a niche in the hotel industry where travelers demand flexibility in their stay facilities and timings and also are cost conscious, Micro stay facilities provide a new way for hoteliers to boost revenues, as they can increase room inventories by selling the same room twice in a day. This study identifies the service and quality of the micro stay services provide by Freshup. The study aims to understand customer’s awareness, their expectation towards the various services provided, their perception towards the service offerings and micro stay facilities by Freshup.