Awareness Level Regarding Products Purchased Through Social Media Advertisements : A Study of Some Selected Districts of Haryana

Authors

  • Rajesh Kumar  Research Scholar, School of Commerce & Management, Om Sterling Global University, Hisar, Haryana, India
  • Dr. Ajay Kumar Poddar  Pro-Vice Chancellor, Om Sterling Global University, Hisar, Haryana, India

Keywords:

Social Media, Awareness Level, Products, Advertisements, Haryana

Abstract

The purpose of current study is to understand awareness level regarding products purchased through social media advertisements in some selected districts of Haryana. A sample size of 900 are taken to complete the study. Facebook and Instagram are the most preferred social media network sites. The awareness level regarding products purchased through social media advertisements in rural areas having significant impact and provide an insight for marketers/ advertisers/media planners to take correctives action and make the planning accordingly in terms of delivering quality contents, more clarity about social media advertisements for social media users to enhancing their awareness level.

References

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International Journal of Scientific Research in Science and Technology

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Published

2023-06-30

Issue

Volume 10, Issue 3, May-June-2023

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Rajesh Kumar, Dr. Ajay Kumar Poddar "Awareness Level Regarding Products Purchased Through Social Media Advertisements : A Study of Some Selected Districts of Haryana" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 10, Issue 3, pp.808-814, May-June-2023.