An impact of Cable TV Digitization on Viewer Satisfaction

Authors

  • Gaurav  Ph.D Research Scholar Department of Business Administration, Chaudhary Devi Lal University, Sirsa, Haryana, India

Keywords:

Cable, TV, Television, Digitization, Viewer Satisfaction

Abstract

The present study is a serious endeavour to study the hitherto unknown impact of Cable Digitization and the simultaneously occurring phenomenon of Convergence on Audience Satisfaction and their Television Viewership and Media Usage Patterns and also the Revenue Model of Television Broadcasters and Advertisers’ Media Planning in India.

References

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International Journal of Scientific Research in Science and Technology

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Published

2017-12-31

Issue

Volume 3, Issue 8, November-December-2017

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Gaurav "An impact of Cable TV Digitization on Viewer Satisfaction" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 3, Issue 8, pp.948-951, November-December-2017.