Mass Communication and its Means for Bringing Social Change in Society

Authors

  • Sanjeev Kumar Singh  Research Scholar (Sociology) B.R.A. Bihar University, Muzaffarpur (Bihar), India

Keywords:

Abstract

A major study is by S. Greer and P. Orleans, who based their study on how mass communication brings social changes in society. Mass communication plays an important role in bringing change in society. Social change can be brought in the desired direction by using the major means of propaganda. Mass communication and its means are important bases of social change.

References

  1. Afroz Iqbal - Kurukshetra, Ministry of Rural Development, Government of India
  2. Joshi, PC, Communication and Nation Building - 1, Page - 42-50 and Communication and Nation Building - 2 in Mainstream Volume, November 13-14, Page - 53-60
  3. Greer and P. Orleans, A Handbook of Modern Sociology, Chicago: Red McNally, 1964, p. 864
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  6. Grenville Austin; The Indian Constitutions: Carnes of a Nation, New Delhi, Oxford University Press, 1976, p. 164
  7. Indian Society, Structure and Change - SL Doshi, PC Jain, National Publishing House, Jaipur - 05, 3rd edition, year 2005, p. 98
  8. Kurukshetra, 2015, Ministry of Rural Development, Government of India
  9. N. Malhan, Communication Media : Yesterday, Today and Tomorrow, D. Publication New Delhi, Page. 28-29.
  10. Singh Yogendra : Culture Change in India, Identity and globalization, Jaipur Rawat Publication Jaipur, 2000. Page 109.

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Published

2018-11-30

Issue

Section

Research Articles

How to Cite

[1]
Sanjeev Kumar Singh, " Mass Communication and its Means for Bringing Social Change in Society, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 4, Issue 11, pp.669-672, November-December-2018.