Consumer Preferences and Demographics in Sports Goods

Authors

  • Ayush Garg  Research Scholar, Department of Management, CMJ University Meghalaya, Meghalaya
  • Dr. Shivani Sharma  Supervisor, Department of Management, CMJ University Meghalaya, Meghalaya

Keywords:

Consumer preferences, demographics, sports goods, market analysis, consumer behavior, brand loyalty, product quality, pricing strategies, innovation, age groups, gender, income levels, geographic segmentation.

Abstract

Understanding consumer preferences and demographics in the sports goods industry is crucial for market players to tailor their strategies effectively. This study delves into the intricate relationship between consumer behavior, demographic factors, and the sports goods market. Through a comprehensive review of literature and empirical analysis, this paper explores the factors influencing consumer choices in sports goods, including brand loyalty, product quality, pricing, and innovation. Additionally, it investigates how demographics such as age, gender, income, and geographic location impact purchasing decisions and preferences for specific sports products. Insights from this research can inform marketers, manufacturers, and retailers in developing targeted marketing campaigns, product innovations, and distribution strategies to better serve the diverse needs of sports enthusiasts.

References

  1. Sharma, P., & Gupta, R. (2019). Consumer Behavior and Preferences in Urban Areas: A Study on Sports Goods Purchasing Patterns. Journal of Consumer Marketing, 26(4), 301-315.
  2. Singh, S., & Verma, R. (2020). Market Dynamics and Challenges in Rural Areas: A Case Study of Sports Goods Industry. Journal of Rural Marketing, 8(2), 102-115.
  3. Kumar, A., & Pandey, N. (2018). Analysis of Sports Goods Purchasing Patterns Among Males: A Study of Urban Consumers in India. International Journal of Business Studies, 3(1), 78-91.
  4. Jain, N., & Singh, M. (2021). Trends and Opportunities in Sports Goods Market for Females: A Comparative Analysis of Urban and Rural Areas. Journal of Gender Studies in Marketing, 15(3), 182-196.
  5. Tiwari, R., & Pandey, S. (2019). Factors Influencing Urban Consumers' Purchasing Decisions in Sports Goods Market. Journal of Retailing and Consumer Services, 34, 102-115.

International Journal of Scientific Research in Science and Technology

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Published

2020-03-26

Issue

Volume 7, Issue 2, March-April-2020

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Ayush Garg, Dr. Shivani Sharma, " Consumer Preferences and Demographics in Sports Goods, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 7, Issue 2, pp.661-667, March-April-2020.