Trends in Consumer Behaviour towards E-commerce
Keywords:
E-commerce, Consumer Behaviour, Trends in E- Commerce, consumer trust.Abstract
The purchasing and selling of items or services over electronic systems such as the internet and other computer networks is referred to as electronic commerce, or e-commerce. The Internet has grown at the fastest rate in the last decade. Online purchasing, in particular, is a fast expanding e-commerce sector. Online stores are typically open 24 hours a day, and many consumers have access to the internet at both work and home. A successful online business is more than just a well-designed website with dynamic technical features that appears in multiple search engines. The goal of this study is to examine the current literature on e-commerce and related topics. The study looks at the current state of e-commerce in India, as well as e-commerce and technology adoption, the socioeconomic impact of e-commerce, e-commerce and consumer purchasing decisions, and e-commerce benefits and success. Technology advances are made at a rapid pace, and they are quickly embraced by the market. As technology becomes more prevalent in people's lives, their expectations may shift. As a result, innovations in e-commerce and its business model may be to blame for shifts in purchasing habits.
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