The Impact of Relationship Marketing on Customer Loyalty at Plaza Toyota Workshop Bandung

Authors

  • Putri Yuliastuti  Master of Management at Bakrie University, Jakarta, Indonesia

DOI:

https://doi.org/10.32628/IJSRST21826

Keywords:

Relationship Marketing, Customer Loyalty, Plaza Toyota Workshop Bandung.

Abstract

This research was conducted to study the impact of relationship marketing on customer loyalty in a form of service consistency provided by the Plaza Toyota Workshop Bandung to its customers. This research used 4 (four) independent variables (customer

References

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International Journal of Scientific Research in Science and Technology

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Published

2021-04-30

Issue

Volume 8, Issue 2, March-April-2021

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Putri Yuliastuti "The Impact of Relationship Marketing on Customer Loyalty at Plaza Toyota Workshop Bandung" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 8, Issue 2, pp.56-70, March-April-2021. Available at doi : https://doi.org/10.32628/IJSRST21826