Marketing Aspect and Modelisation from Physical Market to Digital Market

Authors

  • Shantnu Kumar  Research Scholar, Commerce Department, DAVV, Indore, Madhya Pradesh, India
  • Prof. (Dr.) Babita Kadakia   Principal, Idyllic Inst. of Mgmt. Indore, Madhya Pradesh, India

Keywords:

Digital Market, Physical Market, Conceptual Approaches, Affiliate Marketing

Abstract

India is the world's fastest expanding big economy, although it is still known as the "nation of villages." The digital marketing sector in India is now flourishing. In a country with a rapidly growing economy, a profession in digital marketing is likely to rise at a quick rate. The rise of digital marketing trends has had a significant impact on marketing and advertising. In India, the digital marketing industry has spread to practically every corporate area. Shopping and order monitoring, online banking, payment systems, and content management are all examples of E-Marketing applications. Digital marketing's power removes geophysical barriers, making all consumers and enterprises on the planet potential customers and providers. It is well-known for allowing businesses to communicate and do transactions from anywhere and at any time.

References

  1. Philip Kotler, Hermawan Kartajaya&Iwan Setiawan. Marketing 4.0. Moving from Traditional to Digital, Published by John Wiley&Sons, Inc., Hoboken, New Jersey, 2017, p. 32.
  2. Kalyanam, K.&McIntyre, S., The e-marketing mix: a contribution of the e-tailing wars, Journal of the Academy of Marketing Science, 2002, 30(4), pp. 487-499
  3. Anupam Banerjee, Modern Trends and Practices of E-Marketing: An Overview, OSR Journal of Business and Management (IOSR-JBM), Special Issue - AETM'16, p. 16.
  4. Sareno Solutions, Digital Marketing Agency, E-MARKETING STRATEGY: 7 DIMENSIONS TO CONSIDER (THE E-MARKETING MIX), https://www.sarenosolutions. com/e-marketing-strategy-7-dimensions-to-consider-the-emarketing-mix/ 68
  5. Kiang, M. Y. et al., Marketing on the Internet- who can benefit from an online marketing approach? Decision Support Systems, 27(4), 2000, pp. 383-393.
  6. Aston Business School, E-Marketing, Academic Year, 2011/12, pp. 24-25.
  7. Digital Marketing VS Internet Marketing – What is the latest trend? https://www.google.ro/amp/s/www.reliablesoft.net/digital-marketing-vs-internet-marketingwhat-is-the-latest-trend/amp/
  8. Anupam Banerjee, Modern Trends and Practices of E-Marketing: An Overview, OSR Journal of Business and Management (IOSR-JBM), Special Issue – AETM'16, pp. 18-19. http://www.iosrjournals.org/iosr-jbm/papers/Conf.15010/Volume%201/3.%2016-21.pdf
  9. Adam, S. et al., The web in marketing: information cue usage in two commercial domains, Promaco Conventions, 2011.
  10. Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R. Internet Marketing: Strategy, Implementation and Practice. Third edition, Pearson Education Limited, 2006, p. 349.
  11. Sayed Gilani, PhD researcher, Glasgow Caledonian University, on 2/2/2018, eMarketing: The Essential Guide to Marketing in a Digital World, Center for Open Education, Wulling Hall, 86 Pleasant St SE, Minneapolis, USA, pp. 21-23.
  12. Kaplan, A. M.&Haenlein, M., Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53 (1), 2010, pp. 59-68.
  13. Berthon, P. R. et al. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, http://dx.doi.org/10.1016/ j.bushor.2012.01.007, pp. 29-33.
  14. Digital Marketing VS Internet Marketing – What is the latest trend? https://www.google.ro/amp/s/www.reliablesoft.net/digital-marketing-vs-internet-marketingwhat-is-the-latest-trend/amp/
  15. Social media marketing în cadrul companiilor din România în 2017, https://valoria.ro/ portfolio/studiu-2/
  16. Digital Marketing VS Internet Marketing – What is the latest trend? https://www.google.ro/amp/s/www.reliablesoft.net/digital-marketing-vs-internet-marketingwhat-is-the-latest-trend/amp/
  17. Vladimíra Jurišová, Affiliate marketing in the context of online marketing, Review of Applied Socio- Economic Research (Volume 5, Issue 1/ 2013 ), pp. 106, http://www.reaser.eu
  18. Digital Marketing VS Internet Marketing – What is the latest trend?.
  19. Wright, N. D.&Bolfing, C. P., Marketing via Email: Maximizing its Effectiveness Without Resorting to Spam, 2001, pp. 89-92.
  20. Persaud, A.&Azhar, I., Innovative Mobile Marketing via Smartphones: Are Consumers Ready? Marketing Intelligence&Planning, 2012, 30(4), p. 3-3.
  21. Harvey Tanakinjal, et al. (2010). Third screen communication and the adoption of mobile marketing: A Malaysia perspective. International Journal of Marketing Studies, 2(1), p. 36.
  22. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 4.0. Moving from Traditional to Digital, Published by John Wiley&Sons, Inc., Hoboken, New Jersey, 2017, p. 35.
  23. Manchanda, P. et al., The effect of banner advertising on internet purchasing. Journal of Marketing Research, 2006, pp.98-108, http://dx.doi.org/10.1509/jmkr.43.1.98.
  24. Stokes, R., eMarketing: The essential guide to digital marketing. Fourth Edition. The United States: Quirk eMarketing (Pty) Ltd., 2013, pp. 21-22.
  25. www.reliablesoft.net

Downloads

Published

2019-06-13

Issue

Section

Research Articles

How to Cite

[1]
Shantnu Kumar, Prof. (Dr.) Babita Kadakia , " Marketing Aspect and Modelisation from Physical Market to Digital Market , International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 6, Issue 3, pp.520-526, May-June-2019.