Company's Decision on Virtual Exhibition During Covid-19 Pandemic

Authors

  • Pesta Elrida Lumbantoruan  Prodi Magister Manajemen, Universitas Bakrie, Jakarta, Indonesia
  • Wahyudi David  Prodi Ilmu dan Teknologi Pangan Universitas Bakrie, Jakarta, Indonesia

DOI:

https://doi.org/10.32628/IJSRST218433

Keywords:

E-Xhibition, Event, Virtual Exhibition, Decision

Abstract

The exhibition is one of the promotional tools that increase company branding, product brand as well as awareness of direct sales. Exhibitions are considered investment activities carried out by companies. During pandemic Covid-19, offline exhibitions are impossible to be hosted. As alternative to hosted exhibitions by using virtual or online platforms. However, there is still a need to study to evaluate which factors have a stronger influence and relationship on the exhibition decision. The data analysis method used is multinomial logistic regression analysis. The results showed that the quality of the exhibition, popularity, time, representation, and price determine the company's decision to join an exhibition. It concludes that the company's decision is influenced by these factors 65% and three factors are having a significant influence for joining the exhibition.

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International Journal of Scientific Research in Science and Technology

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Published

2021-08-30

Issue

Volume 8, Issue 4, July-August-2021

Section

Research Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Pesta Elrida Lumbantoruan, Wahyudi David "Company's Decision on Virtual Exhibition During Covid-19 Pandemic" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 8, Issue 4, pp.207-215, July-August-2021. Available at doi : https://doi.org/10.32628/IJSRST218433