A Study on Consumer Attitude towards Green FMCG Products with special reference to Ernakulum District

Abstract

Eco-friendly products have gained significance for the past few decades. Many industrialists have applied and accepted the idea of being eco-friendly for earning better profits. Consumers are more conscious and desirous of purchasing green products. Green products are environment friendly products. The attitude of Consumers about eco-friendly products is significant in indicating the way of the green products buying decision. The data is collected from 63 respondents by survey method through a structured questionnaire. Convenience sampling method is used. Data are analyzed using Descriptive analysis and ANOVA. The study has found that, companies should try to reduce the cost of green FMCG products so as to make them attractive in the eyes of economical customers. This study reveals that awareness about the green products as the critical factor, which influences buying decision of customers.