Price, Design, and Quality of Products in Influencing the Decision to Purchase Cloth Masks During the Covid 19 Pandemic

Authors

  • Fendy Maradita  Departement of Management, Sumbawa University of Technology, Indonesia
  • Reza Muhammad Rizqi  Departement of Management, Sumbawa University of Technology, Indonesia
  • Gustiawan  Departement of Management, Sumbawa University of Technology, Indonesia

DOI:

https://doi.org/10.32628/IJSRST218667

Keywords:

Price, Design, Product Quality, Purchase Decision

Abstract

This study aims to test whether the price, design, and quality of products influence the decision to buy cloth masks during a pandemic. This research uses quantitative methods. The sample in this study amounted to 100 respondents obtained by non-probability sampling method with purposive sampling technique. The data obtained is processed using multiple linear analysis techniques through SPSS software. The results of the analysis in this study showed that (1) price variables have a positive and significant effect on purchasing decisions, (2) design variables have a positive and significant effect on purchasing decisions, (3) product quality variables have a positive and significant effect on purchasing decisions.

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International Journal of Scientific Research in Science and Technology

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Published

2021-12-30

Issue

Volume 8, Issue 6, November-December-2021

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Fendy Maradita, Reza Muhammad Rizqi, Gustiawan "Price, Design, and Quality of Products in Influencing the Decision to Purchase Cloth Masks During the Covid 19 Pandemic" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 8, Issue 6, pp.455-463, November-December-2021. Available at doi : https://doi.org/10.32628/IJSRST218667