Visiting Behavior Towards Cultural Heritage : What We Don’t Realize?

Authors

  • Maria Imelda Novita Susiang  Universitas Dian Nusantara, Jakarta

DOI:

https://doi.org/10.32628/IJSRST2293113

Keywords:

E-Wom, Culture Difference, Destination Image, Visiting Decision

Abstract

This study aims to analyze the effect of E-Wom, Culture Difference, and Destination Image on the decision to visit Suku Baduy. The population in this study were visitors in Suku Baduy. The sample used was 150 visitors, determined based on a non-probability sampling approach. The sampling method uses purposive sampling. The data collection method uses survey method, with the research instrument is the questionnaire. Data analysis method uses Partial Least Square (PLS). This research proves that the E-Wom has a positive and no significant influence on Visiting Decision. Culture Difference has significant effect on Visiting Decision. Destination Image has significant effect on Visiting Decision.

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International Journal of Scientific Research in Science and Technology

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Published

2022-06-30

Issue

Volume 9, Issue 3, May-June-2022

Section

Research Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Maria Imelda Novita Susiang "Visiting Behavior Towards Cultural Heritage : What We Don’t Realize?" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 9, Issue 3, pp.630-644, May-June-2022. Available at doi : https://doi.org/10.32628/IJSRST2293113