The Role of Artificial Intelligence in Customer Satisfaction at Raipur City Chhattisgarh

Authors

  • Dr. R. Shridhar  Kalinga University New Raipur Chhattisgarh, India
  • D. Amogh  JSS Science & Technology University Mysore, Karnataka, India

DOI:

https://doi.org//10.32628/IJSRST2295205

Keywords:

Artificial Intelligence, Digital Marketing, Purchase Intention and SEM

Abstract

The millennial generation was born during a period of rapid technological adoption and development. This generation has become accustomed to utilizing technology to gather information and even make purchases. It's fascinating to learn about the aspects that influence the millennial generation's purchasing decisions. This study utilized artificial intelligence and digital marketing to collect data on the purchasing habits of the millennial population. 97 individuals were chosen for the study by purposive sampling. SEM is a technique for analyzing research data. The findings indicate that artificial intelligence and digital marketing have an effect on customer purchase intention.

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International Journal of Scientific Research in Science and Technology

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Published

2022-11-04

Issue

Volume 9, Issue 6, November-December-2022

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Dr. R. Shridhar, D. Amogh, " The Role of Artificial Intelligence in Customer Satisfaction at Raipur City Chhattisgarh, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 9, Issue 6, pp.430-436, November-December-2022. Available at doi : https://doi.org/10.32628/IJSRST2295205