The Influence of Perceived Ease Of Use, Perceived Benefit, And User Innovation, On Intention To Re-Use Gopay Mediated By The Role Of Customer Attitude In Jakarta

Authors

  • Lili Ibrahim Sidiq  Mercu Buana University, Faculty of Economics and Business, Jakarta-Indonesia
  • Dr. Erna S. Imaningsih  Mercu Buana University, Faculty of Economics and Business, Jakarta-Indonesia

DOI:

https://doi.org/10.32628/IJSRST229560

Keywords:

Go pay, e wallet, social influence, continuing use intention

Abstract

The purpose of this study was to determine the effect of Perceived Ease of Use, Perceived Benefit, and User Innovation, on Gopay's Intention to Re-Use mediated by the role of user attitudes in Jakarta. This research method uses quantitative research methods with a population in this study of 245 Gopay users in Jakarta to be sampled in accordance with the research limitations made by the author, namely at least have used Gopay for at least 1 year and domiciled in Jakarta. This research method uses quantitative research methods with a population in this study of 245 Gopay users in Jakarta to be sampled in accordance with the research limitations made by the author, namely at least have used Gopay for at least 1 year and domiciled in Jakarta.

References

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International Journal of Scientific Research in Science and Technology

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Published

2022-10-30

Issue

Volume 9, Issue 5, September-October-2022

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Lili Ibrahim Sidiq, Dr. Erna S. Imaningsih "The Influence of Perceived Ease Of Use, Perceived Benefit, And User Innovation, On Intention To Re-Use Gopay Mediated By The Role Of Customer Attitude In Jakarta" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 9, Issue 5, pp.315-321, September-October-2022. Available at doi : https://doi.org/10.32628/IJSRST229560