Market Trends In Popular Sports Goods

Authors

  • Ayush Garg  Research Scholar, Department of Management, CMJ University Meghalaya, Meghalaya, India
  • Dr. Shivani Sharma  Supervisor, Department of Management, CMJ University Meghalaya, Meghalaya, India

Keywords:

Sports Goods, Market Trends, Consumer Behavior, Industry Dynamics, Technological Advancements, Sustainability, Consumer Preferences, Sporting Events, Market Analysis.

Abstract

This study examines recent market trends in popular sports goods, focusing on key factors influencing consumer behavior, industry dynamics, and emerging market opportunities. Analyzing data from various sources, including industry reports, consumer surveys, and market analysis, this research provides insights into the changing landscape of sports goods consumption. Key trends explored include the impact of technological advancements, sustainability concerns, shifting consumer preferences, and the influence of major sporting events. Understanding these trends is crucial for businesses in the sports goods industry to adapt their strategies, innovate product offerings, and capitalize on emerging opportunities.

References

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  3. Gupta, A., & Sharma, R. (2018). Emerging Trends in Football Equipment Market in India: A Perspective from Industry Experts. Journal of Sports Business Management, 5(1), 32-45.
  4. Mehta, S., & Kumar, V. (2021). Impact of Domestic Football Leagues on Sales of Football Equipment: A Comparative Analysis of ISL and I-League. International Journal of Sports Marketing and Sponsorship, 18(2), 87-102.
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Published

2019-03-30

Issue

Section

Research Articles

How to Cite

[1]
Ayush Garg, Dr. Shivani Sharma, " Market Trends In Popular Sports Goods, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 6, Issue 2, pp.1056-1062, March-April-2019.