Analysis of the Effect of E-service Quality, Digital Marketing, Trust, On Repurchase Interest with Customer Satisfaction as An Intervening Variable

Authors

  • Sari Rahmatul Fitri  Mercubuana University, Indonesia
  • Dudi Permana  Mercubuana University, Indonesia

DOI:

https://doi.org/10.32628/IJSRST2310177

Keywords:

E-service quality, digital marketing, trust, customer satisfaction and repurchase interest

Abstract

The purpose of this study is to analyze the influence of e-service quality, digital marketing and trust on shopee application repurchase interest with customer satisfaction variables as intervening variables. The study involved 101 respondents with the characteristics of Shopee users who had transacted at least 1 time. Researchers use the Strutural Equation Model - AMOS as a technique used to analyze measurements and structural models. The results of this study show that e-service quality does not affect customer satisfaction, then trust does not affect customer satisfaction, then digital marketing has a positive and significant effect on customer satisfaction. And the variable of customer satisfaction has a positive and significant effect on the interest in repurchasing the Shopee application.

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International Journal of Scientific Research in Science and Technology

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Published

2023-02-28

Issue

Volume 10, Issue 1, January-February-2023

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Sari Rahmatul Fitri, Dudi Permana "Analysis of the Effect of E-service Quality, Digital Marketing, Trust, On Repurchase Interest with Customer Satisfaction as An Intervening Variable" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 10, Issue 1, pp.562-575, January-February-2023. Available at doi : https://doi.org/10.32628/IJSRST2310177