Role of Customer Reviews and Ratings in E-Commerce

Authors

  • Manu Sharma  Research Scholar, Department of Management, NIILM University, Kaithal, Haryana, India
  • Dr. Mohan Lal Dhaka  Supervisor, Department of Management, NIILM University, Kaithal, Haryana, India

Keywords:

Customer Reviews, Ratings, E-Commerce, Consumer Trust, Purchase Intention, Seller Performance, Online Shopping, Consumer Feedback.

Abstract

Customer reviews and ratings play a crucial role in the e-commerce landscape, significantly influencing consumer purchasing decisions and shaping the reputation of online sellers. This study explores the impact of customer reviews and ratings on e-commerce, examining their effect on consumer trust, purchase intention, and seller performance. By analyzing data from various e-commerce platforms and consumer feedback, the research highlights how reviews and ratings contribute to perceived product quality, seller credibility, and overall shopping experience. The findings provide insights into the strategic management of customer feedback and its implications for both consumers and e-commerce businesses.

References

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International Journal of Scientific Research in Science and Technology

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Published

2023-08-30

Issue

Volume 10, Issue 4, July-August-2023

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Manu Sharma, Dr. Mohan Lal Dhaka "Role of Customer Reviews and Ratings in E-Commerce" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 10, Issue 4, pp.661-666, July-August-2023.