A Critical Study of Customer Relationship Management (CRM)

Authors

  • Lal Saheb Tiwari  Research Scholar, University Department of Management, B.R.A. Bihar University, Muzaffarpur, Bihar, India

Keywords:

Abstract

No company can succeed without customers. If you don’t have customers, you don’t have a business. You have a hobby. —Don Peppers and Martha Rogers CRM is the strategic process of selecting customers that a firm can most profitably serve and shaping interactions between a company and these customers. The ultimate goal is to optimize the current and future value of customers for the company Customer Relationship Management (CRM) is a technology or software solution that helps track data and information about customers to enable better customer service. Others think of CRM, or one-to-one, as an elaborate marketing or customer service discipline. We even recently heard CRM described as “personalized e-mail.”

References

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International Journal of Scientific Research in Science and Technology

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Published

2018-10-30

Issue

Volume 4, Issue 10, September-October-2018

Section

Research Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Lal Saheb Tiwari, " A Critical Study of Customer Relationship Management (CRM), International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 4, Issue 10, pp.571-582, September-October-2018.