Customizing Enterprise Interactions: An AI-Driven Approach to Customer Recommendation Systems

Authors

  • Niharika Karne  

DOI:

https://doi.org/10.32628/IJSRST52310110

Keywords:

Artificial Intelligence, Collaborative Filtering, Deep Neural Networks, Machine Learning, Neural Collaborative Filtering.

Abstract

In today's rapidly evolving digital ecosystem, businesses are increasingly relying on personalized experiences to enhance customer satisfaction and ensure long-term success. One of the key drivers of this personalization is recommendation systems, which analyze vast amounts of customer data to suggest relevant products, services, and content. However, traditional recommendation methods such as collaborative filtering and content-based filtering have limitations in handling large-scale, dynamic datasets. This paper explores the integration of Artificial Intelligence (AI) through Deep Neural Networks (DNNs) to overcome these limitations, offering more accurate, scalable, and context-aware recommendations. DNNs have the capability to learn complex patterns and adapt to real-time changes in user behavior, making them ideal for enterprises dealing with diverse, multi-dimensional data. Despite the promising potential of DNN-based recommendation systems, challenges such as computational complexity, data privacy concerns, and model interpretability must be addressed. The paper provides a comprehensive framework for implementing DNN-driven recommendation systems in enterprise environments, addressing technical, operational, and ethical considerations. The findings of this study suggest that AI-driven systems, particularly those utilizing DNNs, can significantly improve customer engagement, optimize marketing strategies, and enhance conversion rates, ultimately leading to more personalized and effective customer interactions.

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International Journal of Scientific Research in Science and Technology

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Published

2021-01-20

Issue

Volume 8, Issue 1, January-February-2021

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Niharika Karne "Customizing Enterprise Interactions: An AI-Driven Approach to Customer Recommendation Systems" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 8, Issue 1, pp.325-336, January-February-2021. Available at doi : https://doi.org/10.32628/IJSRST52310110