Marketing Strategy with SWOT Analysis Post-Covid-19 Pandemic: A Case Study on Home Industries in Lombok, Indonesia

Authors

  • I Wayan Nuada  Program Studi Manajemen, Sekolah Tingi Ilmu Ekonomi 45 Mataram, Indonesia
  • I Gusti Ayu Oka Netrawati  Program Studi Manajemen, Sekolah Tingi Ilmu Ekonomi 45 Mataram, Indonesia
  • Asri Oktiani  Program Studi Manajemen, Sekolah Tingi Ilmu Ekonomi 45 Mataram, Indonesia

DOI:

https://doi.org/10.32628/IJSRST523103104

Keywords:

Strengths, Weaknesses, Opportunities, Threats, Marketing Strategy

Abstract

Marketing Strategy Analysis for Cassava Chips Home Industry in Sukamulia District, East Lombok. This research aimed to (1) identify the strengths, weaknesses, opportunities, and threats faced by the cassava chips home industry, and (2) determine suitable alternative marketing strategies to be implemented in the cassava chips home industry in Sukamulia District, East Lombok. The analysis used in this research was based on the SWOT analysis, which was compiled into a SWOT matrix. The results of the SWOT analysis generated alternative strategies that indicated the business's position in quadrant 1, which signified growth. Therefore, the suggested alternative strategy for the company was to utilize strengths to maximize opportunities (SO strategy).

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International Journal of Scientific Research in Science and Technology

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Published

2023-06-30

Issue

Volume 10, Issue 3, May-June-2023

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
I Wayan Nuada, I Gusti Ayu Oka Netrawati, Asri Oktiani "Marketing Strategy with SWOT Analysis Post-Covid-19 Pandemic: A Case Study on Home Industries in Lombok, Indonesia " International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 10, Issue 3, pp.650-657, May-June-2023. Available at doi : https://doi.org/10.32628/IJSRST523103104