Analysis of Corporate Social Responsibility, Corporate Reputation and Performance of E-Commerce Enterprises

Authors

  • Nguyen Thanh Hai  Thuongmai University, Hanoi Vietnam

DOI:

https://doi.org/10.32628/IJSRST52310334

Keywords:

Corporate Social Responsibility, Corporate Reputation, Corporate Performance, E-Commerce

Abstract

The study purpose is to the relationship between corporate social responsibility (CSR), corporate reputation and performance of e-commerce enterprises. The results show social responsibility, depending on different contents, may have a direct, intermediate or no impact on the performance of an e-commerce enterprise. The intermediary effects often affect through reputation, customer satisfaction and satisfaction, employee engagement, from which enterprises get competitive advantages and benefits that good reputation brings. help improve the performance of e-commerce enterprises. In addition, the author also makes some recommendations to relevant state agencies in order to create legal conditions for e-commerce enterprises to carry out CSR activities, to encourage enterprises to implement social responsibility by rewarding policies. , honor, and at the same time support businesses to protect consumers by strengthening the prevention, combat and strictly punishing acts of buying and selling fake and counterfeit goods, upgrading the technology infrastructure system to help e-commerce businesses secure information customer news.

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International Journal of Scientific Research in Science and Technology

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Published

2023-06-30

Issue

Volume 10, Issue 3, May-June-2023

Section

Research Articles

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How to Cite

[1]
Nguyen Thanh Hai "Analysis of Corporate Social Responsibility, Corporate Reputation and Performance of E-Commerce Enterprises " International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 10, Issue 3, pp.361-370, May-June-2023. Available at doi : https://doi.org/10.32628/IJSRST52310334