Analysis of Public Behavior Towards the Use of Rupiah Currency in The Work Area of Bank Indonesia Solo Representative Office

Authors

  • Anang Dwi Mau Asharli  Master of Management Study Program, Bakrie University, Jakarta, Indonesia
  • Arief Bimantoro Suharko  Master of Management Study Program, Bakrie University, Jakarta, Indonesia

DOI:

https://doi.org/10.32628/IJSRST52310470

Keywords:

Cinta Bangga Paham Rupiah Campaign, Behavior, Costumer Behavior, Promotion, Digital Money

Abstract

Rupiah is not only limited as a transaction tool. Rupiah is a symbol of state sovereignty, Rupiah money must be guarded with all efforts. Bank Indonesia invites the public to be more responsible in caring for money by not taking actions such as crossing out, folding, wetting, squeezing, tearing, or other behaviors that can damage or shorten the life of money. In 2022, the Bank Indonesia Solo Representative Office experienced an increase in the destruction of Rupiah currency to 8.89 trillion Rupiah, from around 6.8 trillion Rupiah in the previous year. The purpose of this study was to find out the phenomenon of use and public views in using Rupiah, to know the treatment of people towards Rupiah, and to find out the drivers and barriers to the use of Rupiah. Qualitative research methods with a descriptive approach were carried out in the work area of the Solo Representative Office of Bank Indonesia. The research results show that people know how to take care of money but tend not to do it as they should. The need for positive behavior changes with the aim of a longer circulation of money in society. People tend to rush in handling money, keep it in their pockets because it is considered simple, and feel that the money is worn out from before. Using digital money is an alternative in transactions because it is fast and efficient. Promotion of the Cinta Bangga Paham Rupiah Campaign must be wider and able to reach all levels of society.

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International Journal of Scientific Research in Science and Technology

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Published

2023-08-30

Issue

Volume 10, Issue 4, July-August-2023

Section

Research Articles

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How to Cite

[1]
Anang Dwi Mau Asharli, Arief Bimantoro Suharko "Analysis of Public Behavior Towards the Use of Rupiah Currency in The Work Area of Bank Indonesia Solo Representative Office" International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011,Volume 10, Issue 4, pp.538-553, July-August-2023. Available at doi : https://doi.org/10.32628/IJSRST52310470