Evolving Practices in Marketing Attribution and Media Mix Modeling for Data-Driven Decision-Making. International Journal of Scientific Research in Science and Technology, [S. l.], v. 11, n. 5, p. 792–800, 2024. DOI: 10.32628/IJSRST251313. Disponível em: https://ijsrst.com/index.php/home/article/view/IJSRST251313. Acesso em: 26 jul. 2025.