The Art of Digital Marketing
DOI:
https://doi.org/10.32628/IJSRST2411453Keywords:
Digital Marketing, Cyber Consumers, Digital RevolutionAbstract
The digital revolution has fundamentally reshaped the business landscape, particularly in marketing. This article explores the rise of "cyber consumers" and their evolving needs, along with the increasing significance of cyber business-to-business interactions. It emphasizes the need for innovative marketing strategies to cater to these transformed dynamics.
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Digital Marketing by Manasmita Panda, Aishwarya Mishra (2022) https://www.researchgate.net/publication/358646409_DIGITAL_MARKETING
Characteristics of the digital marketing advantages and disadvantages S S Veleva, A I Tsvetanova (2019) https://doi.org/10.1088/1757-899X/940/1/012065 DOI: https://doi.org/10.1088/1757-899X/940/1/012065
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Copyright (c) 2024 International Journal of Scientific Research in Science and Technology
This work is licensed under a Creative Commons Attribution 4.0 International License.
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