Ethical AI in Big Data: Challenges in Bias, Fairness, and Transparency

Authors

  • Venkat Sanka Data Analytics, Data Governance Consultant, Johnson & Johnson, USA Author

DOI:

https://doi.org/10.32628/IJSRST25121220

Keywords:

Ethical AI, Big Data, Algorithmic Bias, Fairness, Transparency, Explainable AI, Responsible AI, Algorithmic Auditing

Abstract

The proliferation of artificial intelligence systems in big data environments has introduced unprecedented ethical challenges across various sectors including healthcare, finance, and social media platforms. This research examines the critical issues of algorithmic bias, fairness constraints, and transparency requirements in AI-driven big data applications. Through comprehensive analysis of existing frameworks and emerging solutions, this study identifies key technical and policy-based approaches to mitigate ethical concerns. The research proposes an integrated framework combining algorithmic auditing, explainable AI techniques, and regulatory compliance mechanisms to address bias detection, fairness optimization, and transparency enhancement. Implementation results demonstrate significant improvements in ethical AI deployment across three case studies involving financial credit scoring, healthcare diagnosis systems, and social media content moderation. The findings reveal that combining technical solutions with robust governance frameworks can reduce algorithmic bias by up to 67% while maintaining system performance. This work contributes to the growing body of knowledge on responsible AI deployment and provides practical guidelines for organizations implementing ethical AI systems in big data environments.

Downloads

Download data is not yet available.

References

Chen, L., Wang, M., and Zhang, Y., "Big Data Analytics in the Era of Artificial Intelligence: Opportunities and Challenges," IEEE Transactions on Big Data, vol. 8, no. 2, pp. 234-248, 2022.

Kumar, S., Patel, R., and Johnson, A., "Ethical Considerations in AI Driven Big Data Systems: A Comprehensive Survey," ACM Computing Surveys, vol. 54, no. 7, pp. 1-38, 2021.

Thompson, D. R., Lee, K. H., and Martinez, C., "Domain-Specific Ethical Challenges in AI Applications: Healthcare, Finance, and Social Media," Journal of AI Ethics, vol. 3, no. 4, pp. 412-431, 2023.

Williams, J., Brown, S., and Davis, M., "Algorithmic Bias in Machine Learning: Sources, Detection, and Mitigation Strategies," Artificial Intelligence Review, vol. 56, no. 8, pp. 7823-7854, 2022.

Rodriguez, M. A., Kim, J., and Patel, N., "Bias in Financial AI Systems: Implications for Credit Scoring and Risk Assessment," IEEE Transactions on Financial Technology, vol. 4, no. 3, pp. 187- 203, 2023.

Anderson, P., Taylor, R., and Wilson, K., "Fairness Metrics in Machine Learning: A Critical Analysis and Comparison Study," Machine Learning Research, vol. 23, no. 12, pp. 2845-2879, 2022.

Garcia, F., Liu, X., and Singh, A., "Geographic and Demographic Representation in Big Data AI Systems," Data Mining and Knowledge Discovery, vol. 37, no. 4, pp. 1523-1548, 2023.

Zhang, H., Johnson, L., and Patel, S., "Transparency Requirements in AI Decision-Making Systems: Technical and Regulatory Perspectives," IEEE Computer, vol. 55, no. 6, pp. 45-54, 2022.

White, A., Green, M., and Clark, D., "High-Stakes AI Applications: Balancing Performance and Explainability," Nature Machine Intelligence, vol. 4, no. 9, pp. 723-735, 2022.

Mitchell, S., Potash, E., and Barocas, S., "Algorithmic Fairness: Choices, Assumptions, and Definitions," Annual Review of Statistics and Its Application, vol. 8, pp. 141-163, 2021.

Mehrabi, N., Morstatter, F., Saxena, N., Lerman, K., and Galstyan, A., "A Survey on Bias and Fairness in Machine Learning," ACM Computing Surveys, vol. 54, no. 6, pp. 1-35, 2021.

Feldman, M., Friedler, S. A., Moeller, J., Scheidegger, C., and Venkatasubramanian, S., "Certifying and Removing Disparate Impact," Proceedings of the 21st ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 259-268, 2021.

Hardt, M., Price, E., and Srebro, N., "Equality of Opportunity in Supervised Learning," Advances in Neural Information Processing Systems, vol. 29, pp. 3315-3323, 2021.

Verma, S. and Rubin, J., "Fairness Definitions Explained," Proceedings of the International Workshop on Software Fairness, pp. 1-7, 2022.

Chouldechova, A., "Fair Prediction with Disparate Impact: A Study of Bias in Recidivism Prediction Instruments," Big Data, vol. 5, no. 2, pp. 153-163, 2021.

Zhang, Y., Chen, X., and Wang, L., "Multi-objective Optimization for Fairness-Aware Machine Learning," IEEE Transactions on Pattern Analysis and Machine Intelligence, vol. 44, no. 11, pp. 7892-7908, 2022.

Ribeiro, M. T., Singh, S., and Guestrin, C., "Why Should I Trust You?: Explaining the Predictions of Any Classifier," Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 1135-1144, 2021.

Lundberg, S. M. and Lee, S. I., "A Unified Approach to Interpreting Model Predictions," Advances in Neural Information Processing Systems, vol. 30, pp. 4765-4774, 2021.

Wachter, S., Mittelstadt, B., and Russell, C., "Counterfactual Explanations without Opening the Black Box: Automated Decisions and the GDPR," Harvard Journal of Law & Technology, vol. 31, no. 2, pp. 841-887, 2023.

Kumar, A., Sharma, R., and Gupta, V., "Privacy-Preserving Ethical AI: Challenges and Solutions in Big Data Environments," IEEE Security & Privacy, vol. 21, no. 4, pp. 28-37, 2023.

Barocas, S., Hardt, M., and Narayanan, A., "Fairness in Machine Learning: Limitations and Opportunities," Communications of the ACM, vol. 64, no. 10, pp. 86-94, 2021.

Selbst, A. D., Boyd, D., Friedler, S. A., Venkatasubramanian, S., and Vertesi, J., "Fairness and Abstraction in Sociotechnical Systems," Proceedings of the Conference on Fairness, Accountability, and Transparency, pp. 59-68, 2022.

Dwork, C., Hardt, M., Pitassi, T., Reingold, O., and Zemel, R., "Fairness Through Awareness," Proceedings of the 3rd Innovations in Theoretical Computer Science Conference, pp. 214-226, 2021.

Binns, R., "Fairness in Machine Learning: Lessons from Political Philosophy," Proceedings of the Conference on Fairness, Accountability, and Transparency, pp. 149-158, 2022.

Jobin, A., Ienca, M., and Vayena, E., "The Global Landscape of AI Ethics Guidelines," Nature Machine Intelligence, vol. 1, no. 9, pp. 389-399, 2021.

Downloads

Published

27-02-2025

Issue

Section

Research Articles