Understanding Key Consumer Purchase Behaviour to Interpret Consumer Buying Habits
DOI:
https://doi.org/10.32628/IJSRST2513213Abstract
Consumer purchase behaviour encompasses the various activities and decision-making processes that individuals engage in when selecting and acquiring products. Understanding these behaviours is crucial for marketers as it informs strategies to enhance brand loyalty and market penetration. The following sections outline key aspects of consumer purchase behaviour and its patterns.
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Copyright (c) 2025 International Journal of Scientific Research in Science and Technology
This work is licensed under a Creative Commons Attribution 4.0 International License.
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