How Marketing Automation is Transforming Operational Workflows in E-commerce

Authors

  • P. Shanmuga Priya Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India Author

Keywords:

E-Commerce Landscape, Marketing Automation, Operational Efficiency, Workflow Optimization, Integration with Operations, Logistics Automation, Inventory Management, Customer Service Enhancement

Abstract

In today's fast-paced e-commerce landscape, marketing automation is no longer just a tool for automating repetitive marketing tasks—it has evolved into a powerful system that drives operational efficiency across entire workflows. The integration of marketing automation with operations, logistics, inventory management, and customer service has enabled businesses to scale, optimize performance, and provide personalized experiences at an unprecedented rate. Marketing automation platforms such as HubSpot, Marketo, and Salesforce have revolutionized the way e-commerce companies interact with their customers while streamlining internal processes.

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References

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Published

29-04-2024

Issue

Section

Research Articles

How to Cite

How Marketing Automation is Transforming Operational Workflows in E-commerce. (2024). International Journal of Scientific Research in Science and Technology, 11(5), 449-452. https://ijsrst.com/index.php/home/article/view/IJSRST24115118

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