How Marketing Automation is Transforming Operational Workflows in E-commerce
Keywords:
E-Commerce Landscape, Marketing Automation, Operational Efficiency, Workflow Optimization, Integration with Operations, Logistics Automation, Inventory Management, Customer Service EnhancementAbstract
In today's fast-paced e-commerce landscape, marketing automation is no longer just a tool for automating repetitive marketing tasks—it has evolved into a powerful system that drives operational efficiency across entire workflows. The integration of marketing automation with operations, logistics, inventory management, and customer service has enabled businesses to scale, optimize performance, and provide personalized experiences at an unprecedented rate. Marketing automation platforms such as HubSpot, Marketo, and Salesforce have revolutionized the way e-commerce companies interact with their customers while streamlining internal processes.
Downloads
References
Kotler, P. (2016). Marketing Management. Pearson.
Raab, D. (2015). Marketing Technology Management: The Marketing Operations Handbook. CreateSpace.
Brunson, R. (2015). DotCom Secrets: The Underground Playbook for Growing Your Company Online. Morgan James Publishing.
Sharp, B. (2010). How Brands Grow: What Marketers Don't Know. Oxford University Press.
Chopra, S., & Meindl, P. (2015). Supply Chain Management: Strategy, Planning, and Operation. Pearson.
Greenberg, P. (2010). CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers. McGraw-Hill.
Hammer, M., & Champy, J. (2001). Reengineering the Corporation: A Manifesto for Business Revolution. Harper Business.
Agrawal, A., Gans, J., & Goldfarb, A. (2018). *Prediction Machines: The Simple
Downloads
Published
Issue
Section
License
Copyright (c) 2024 International Journal of Scientific Research in Science and Technology
This work is licensed under a Creative Commons Attribution 4.0 International License.
